As a result of the 2002-2003 drought, the City of Grand Junction, Clifton Water District, the Town of Palisade and Ute Water Conservancy District collectively embarked upon the development of a regional Drought Response Plan. The Drought Response Plan (DRP) was designed to provide Governing Boards and City Councils with a set of options to consider when dealing with a prolonged drought event. One of the key components of the DRP was to initiate a Drought Response Information Project (DRIP) to provide public education through all sources of media on why and how to reduce per capita consumption across all water use classes in the respective service areas.